Applying partial least squares in tourism and hospitality research - Ali, Faizan (Bingley : Emerald, 2018)
Prelims -- Chapter 1: Minimum sample size estimation in PLS-SEM: An application in tourism and hospitality research -- Chapter 2: New guidelines for the use of PLS path modeling in hospitality, travel, and tourism research -- Chapter 3: Predictions from partial least squares models -- Chapter 4: PLS path modeling in hospitality and tourism research: the golden age and days of future past -- Chapter 5: Hotel employees' use of smartphones and performance: reflective-formative estimation approach -- Chapter 6: Loyalty to rural tourism in Brazil: the moderating effect of the purchase frequency -- Chapter 7: HRM practices and employee retention: the moderating effect of work environment -- Chapter 8: Do museums' websites boost visitors' intentions? A PLS multigroup comparison -- Chapter 9: The effect of high and low environmental consciousness regarding Brazilian restaurants: a multigroup analysis using PLS -- Chapter 10: Analyzing the Effects of online and offline communication in the hotel and restaurant industry: the PLS approach -- About the editors -- Index.
Keywords: Turizam -- Matematički modeli; Metoda najmanjih kvadrata