Handbook of research on consumerism in business and marketing

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Ostali autori: Kaufmann, Hans Rüdiger (Editor)
Vrsta građe: Knjiga
Jezik: eng
Impresum: Hershey : Business Science Reference, cop. 2014.
Nakladnička cjelina: Advances in marketing, customer relationship management and e-services (AMCRMES) book series,
Predmet:
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008 160512s2014 xxu 001 0 eng
020 |a 9781466658806 
035 |a (HR-ZaNSK)000933453 
040 |a HR-ZaNSK  |b hrv  |c HR-ZaNSK  |e ppiak 
080 1 |a 366.1  |2 MRF 2011. 
080 1 |a 658.8  |2 MRF 2011. 
245 0 0 |a Handbook of research on consumerism in business and marketing :  |b concepts and practices /  |c [edited by] Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. 
246 3 0 |a Consumerism in business and marketing 
260 |a Hershey :  |b Business Science Reference,  |c cop. 2014. 
300 |a XXIX, 638 str. ;  |c 29 cm. 
490 0 |a Advances in marketing, customer relationship management and e-services (AMCRMES) book series,  |x 2327-5502 
504 |a Bibliografija: str. 537-626 i uz svaki rad. 
504 |a Kazalo. 
650 7 |a Konzumerizam  |2 nskps 
650 7 |a Ponašanje potrošača  |2 nskps 
700 1 |a Kaufmann, Hans Rüdiger  |4 edt 
760 1 8 |t Advances in marketing, customer relationship management and e-services (AMCRMES) book series  |x 2327-5502  |w nsk.(HR-ZaNSK)000921792 
998 |m eemk1609  |c zvdo160919