Communicating corporate social responsibility
| Permalink: | http://161.53.241.124/Record/nsk.NSK01001135644/TOC |
|---|---|
| Ostali autori: | Tench, Ralph (Editor) |
| Vrsta građe: | e-knjiga |
| Jezik: | eng |
| Impresum: |
Bingley :
Emerald,
2014.
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| Nakladnička cjelina: |
Critical studies on corporate responsibility, governance and sustainability ;
vol. 6 |
| Predmet: | |
| Online pristup: |
https://www.emerald.com/insight/publication/doi/10.1108/S2043-9059(2014)6 |
Sadržaj:
- Introduction : CSR communication as an emerging field of study / Ralph Tench, William Sun, Brian Jones
- Four aces : bringing communication perspectives to corporate social responsibility / Øyvind Ihlen, Steve May, Jennifer Bartlett
- Communicating, connecting and developing social capital for organisations and their communities : benefits for socially responsive organisations / Joy Chia
- Corporate social responsibility communication : towards a phase model of strategic planning / Bernd Lorenz Walter
- Correlating leadership style, communication strategy and management fashion : an approach to describing the drivers and settings of CSR institutionalization / Lars Rademacher, Nadine Remus
- A model for evaluating corporate environmental communication / Magnus Fredriksson, Eva-Karin Olsson
- The role of corporate social responsibility in international investment law : the case of tobacco / Yulia Levashova
- A dialectical approach to analyzing polyphonic discourses of corporate social responsibility / Ganga S. Dhanesh
- Brand heritage and CSR credentials : a discourse analysis of M&S reports / Deviraj Gill, Anne Broderick
- Can one report be reached? The challenge of integrating different perspectives on corporate performance / Adrián Zicari
- Communicating about integrating sustainability in corporate strategy : motivations and regulatory environments of integrated reporting from a European and Dutch perspective / Tineke Lambooy, Rosemarie Hordijk, Willem Bijveld
- The responsibilities of social networking companies : applying political CSR theory to Google, Facebook and Twitter / Theresa Bauer
- Twitter and its usage for dialogic stakeholder communication by MNCs and NGOs / Sarah Inauen, Dennis Schoeneborn
- CSR online communication : the metaphorical dimension of CSR discourse in the food industry / Magdalena Bielenia-Grajewska
- Corporate social responsibility communication from the vedantic, dharmic and karmic perspectives / Balakrishnan Muniapan, Sony Jalarajan Raj
- Sceptical employees as CSR ambassadors in times of financial uncertainty / Anastasios Theofilou, Tom Watson
- Creating consumer confidence in CSR communications / Guido Berens, Wybe T. Popma
- Quid pro quo? Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising / Brigitte Planken, Steef Verheijen.