Qualitative consumer research
| Permalink: | http://161.53.241.124/Record/nsk.NSK01001135709/TOC |
|---|---|
| Ostali autori: | Belk, Russell W. (Editor) |
| Vrsta građe: | e-knjiga |
| Jezik: | eng |
| Impresum: |
Bingley :
Emerald,
2017.
|
| Predmet: | |
| Online pristup: |
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714 |
Sadržaj:
- Prelims
- A new bridge from text to mind: cognitive literary approaches to advertising
- Exploring the country of origin effect: a qualitative analysis of Turkish consumption practices
- The influence of bad credit on consumers' identities
- Showrooming and the small retailer
- Subalterns approach to chain supermarketization: modern grocery retailers versus independent small grocers
- Customer experience research with mobile ethnography: a case study of the alpine destination Serfaus-Fiss-Ladis
- Alleviating survivor loneliness: the value of expressive gift systems in peer-to-peer online patient survivor networks
- Price: meanings and significance
- Convenience orientation in the 21st century: qualitative insights from interviews with consumers and marketing professionals
- Being present: toward a better understanding of customer experiences
- Purse parties: a phenomenology of in-home counterfeit luxury events
- Index
- Previous volume contents.